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AM Singing Course
Online Education (Singing Course)
We developed and managed targeted Facebook ad campaigns for Adam Mishan’s singing course, leveraging audience insights and optimized creatives to drive large-scale student enrollments with strong ROI. Strategic targeting and continuous A/B testing turned this into a high-performing funnel in a competitive space.
Challenge
The primary objective was to attract aspiring singers and drive enrollment for Adam Mishan’s online singing course. The campaign aimed to not only generate high-quality leads but also ensure that advertising efforts translated into actual sign-ups. Achieving a strong return on investment (ROI) while scaling outreach in a competitive online education market was a critical challenge that required both strategic planning and precise execution.
Approach
To meet these goals, in-depth audience research was conducted to identify key demographics and interests aligned with potential singing students. Based on these insights, highly targeted Facebook ad campaigns were launched, designed specifically to resonate with users based on their musical interests and online behavior. The ads featured compelling creatives and persuasive copy, crafted to stand out and communicate the course's value clearly. Campaign performance was continuously monitored and optimized using data-driven insights, while A/B testing was implemented to refine messaging and creative elements for maximum effectiveness.
Results
The campaign proved highly successful, enrolling over 20,000 new students in Adam Mishan’s singing course. Conversion rates saw a significant lift due to precise audience targeting and the use of optimized landing pages. Ultimately, the advertising efforts delivered a 2X return on ad spend (ROAS), validating the effectiveness of the strategy and demonstrating strong profitability in the online education space.
highlights
20,000+
2.3X
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