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Geo Brakes
Automotive E-commerce (Brake Components)
GeoBrakes operates in a highly competitive automotive e-commerce space with a specialized focus on brake components—a niche market where standing out requires both strategic targeting and optimized ad performance.
Their previous advertising efforts suffered from unstructured segmentation and low conversion volumes, making it difficult to scale results efficiently. Branded campaigns and Shopping ads showed limited performance due to poor optimization, underutilized budget allocation, and an overall lack of alignment between campaign strategy and buyer intent.
Challenge
To turn performance around, we restructured the entire Google Ads strategy by launching a mix of Performance Max, Search, and Shopping campaigns tailored to high-intent queries like “buy brake pads online” and “premium brake rotors.” We segmented top-performing SKUs within Performance Max to elevate the visibility of high-demand products, boosting efficiency and return on ad spend. New ad creatives and shopping feed assets were optimized for mobile and desktop placements across Google’s inventory—including Search, YouTube, Display, and Discover. Advanced keyword mining and match-type filtering helped remove low-performing search terms, while budgets were reallocated across branded and generic campaigns based on ROAS and CPA benchmarks. Additionally, landing pages were optimized for faster load times, clearer offers, and reduced bounce rates to improve the overall conversion experience.
Approach
To turn performance around, we restructured the entire Google Ads strategy by launching a mix of Performance Max, Search, and Shopping campaigns tailored to high-intent queries like “buy brake pads online” and “premium brake rotors.”
We segmented top-performing SKUs within Performance Max to elevate the visibility of high-demand products, boosting efficiency and return on ad spend. New ad creatives and shopping feed assets were optimized for mobile and desktop placements across Google’s inventory—including Search, YouTube, Display, and Discover. Advanced keyword mining and match-type filtering helped remove low-performing search terms, while budgets were reallocated across branded and generic campaigns based on ROAS and CPA benchmarks.
Additionally, landing pages were optimized for faster load times, clearer offers, and reduced bounce rates to improve the overall conversion experience.
Results
The results demonstrated a strong turnaround in campaign performance. GeoBrakes generated over 71,105 clicks and more than 9,980 conversions at an average cost per conversion of just £7.12.
Performance Max campaigns delivered a ROAS of 217.37% specifically on high-volume SKU clusters, while the Shopping campaign saw a conversion rate exceeding 4.2%—outperforming industry standards. Improved keyword bidding strategies pushed click-through rates above 4.5%, with several top-converting terms achieving sub-CA$30 CPA.
Overall, the campaigns drove £71,105.81 in ad spend, translating into strong returns for this B2C e-commerce brand with a focus on direct online sales.
highlights
9,980+
CA$7.12
21X
<CA$30
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