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Playroom Collective
DTC // E-commerce
Scaled a DTC toy brand to $40K+ in tracked revenue using Meta and Google Ads with ROAS up to 13.65X.
Deployed full-funnel seasonal campaigns and catalog segmentation to drive low-cost, high-converting purchases across U.S. and Canada.
Challenge
The client, a direct-to-consumer toy brand, faced the challenge of running high-performing ads in a visually driven and highly competitive niche. With diverse product categories including dolls, accessories, and educational toys, driving a strong return on ad spend (ROAS) while maintaining creative quality across multiple campaigns was a core difficulty. Additionally, scaling Meta and Google Ads effectively during key seasonal promotions like Valentine’s Day and site-wide sales required a tailored approach to campaign structuring and audience targeting.
Approach
To overcome these challenges, a full-funnel advertising strategy was deployed across Meta and Google. On Meta, a combination of collection ads, carousels, and product catalog retargeting ensured broad reach and efficient remarketing.
For Google Ads, Smart Shopping and Performance Max campaigns were segmented by product category to optimize performance across the catalog. Seasonal promotions were supported by CRO-optimized landing pages tailored to specific collections and holidays. Ad creatives were continually A/B tested across different formats, discount levels, and buyer personas to maximize engagement and conversions.
Results
The performance results demonstrated significant success. On Meta, ROAS ranged from 5.56X to 7.23X, with the top campaign—“All Interests – Catalog”—generating $24,557.87 in sales from just $3,395.67 in ad spend.
Offers such as “12% OFF – WINTERFUN12” achieved high click-through rates and conversions.
On Google, the Performance Max campaign alone drove $13,069.96 in conversion value, with ROAS reaching as high as 13.65X and an average cost per purchase of just $6.43. Total conversion value from Google Ads exceeded $16.9K.
Collectively, these efforts delivered over $40K in tracked revenue, proving the effectiveness of the strategy in scaling seasonal and catalog-based campaigns across the U.S. and Canadian markets.
highlights
$40,000+
7.23X
$6.43
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