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Rivers Edge
Client Niche
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Challenge
Challenge
Operating in a small local market posed unique challenges for the business, particularly with a limited advertising budget and a lean internal team. The objective was to scale operations and drive consistent lead flow without overwhelming internal resources. Balancing growth with sustainability required a hyper-targeted, efficient approach that maximized visibility and lead quality within a confined geographic area.
Approach
To address these limitations, a locally focused digital marketing strategy was developed, starting with optimizing Google My Business for enhanced local visibility. The business enrolled in the Google Guaranteed program to build trust and credibility, while Google Map Ads were deployed to capture high-intent local search traffic. Supplementary Google Search and Facebook campaigns were launched to expand brand awareness and drive lead generation. To support long-term brand equity, a dual-pronged reputation strategy was introduced:email drip campaigns encouraged reviews from existing clients, and a streamlined system was implemented to collect feedback from new customers.
Results
This multi-channel, locally optimized strategy delivered strong performance across key metrics. The business saw a 23% increase in social media following, reinforcing its local presence. A total of 108 reviews were collected across platforms, significantly boosting online reputation. On Google, impression share rose by 22%, and the Search campaign achieved a remarkable conversion rate of over 40%. Overall, the strategy delivered a 6X return on ad spend(ROAS), confirming the effectiveness of a targeted, community-driven growth model within a constrained market.
highlights
108
22%
6X
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