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White Hills Knives
DTC // E-commerce
Selling knives online presents a unique set of challenges, primarily due to strict advertising restrictions across major platforms where such products are often flagged or rejected as weapons. In addition to compliance hurdles, the client was entering an already saturated market with strong, established competitors. Budget constraints further limited the ability to test aggressively or scale campaigns quickly, requiring a highly strategic and resourceful approach.
Challenge
The first step was to set up the Google Merchant Center account properly, ensuring all product feeds met platform guidelines for eligibility. We implemented and optimized product feeds for both organic listings and Google Shopping Ads to maximize visibility. From there, we built a full Google Shopping strategy tailored to high-intent product queries. In parallel, we initiated a small-scale retargeting campaign on both Google and Facebook Ads to re-engage potential customers who had visited product pages but hadn’t yet purchased.
Approach
Despite the limitations, the results were impressive. In just the first 17 days, the campaign generated over $26,000 in sales. Monthly sales continued to grow, increasing by 26% through ongoing optimization and smart allocation of ad spend. Even more notably, there was a 24% increase in returning customers, demonstrating not only effective targeting but also strong product-market fit and customer satisfaction.
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Results
We developed and executed a multi-channel ad strategy to generate high-quality broker leads for a US fintech platform. Through ad testing, audience scaling, and email drip optimization, we hit CPA targets and drove consistent quarter-over-quarter growth.
highlights
$26,000+
24%
7.42X
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