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Cosmo Credit Repair
Local Business Lead Generation
Partnered with a small credit repair business to build a full-funnel system from the ground up, including CRM automation, review generation, and Facebook Ads with a focus on cost-efficiency and conversion within a limited geographic market.
Challenge
Starting out from scratch with little to no prior online presence, a small local business with a limited budget can still establish a strong online presence by focusing on simple, cost-effective strategies. Given the small targeting area, efforts should be concentrated on building a community-driven brand through local SEO, a Google Business profile, and consistent social media engagement on platforms like Instagram and Facebook. Creating a basic yet professional website using free or low-cost tools, sharing local content, encouraging reviews, and collaborating with nearby businesses can significantly boost visibility without requiring a large investment.
Approach
Our approach began with setting up Google My Business to establish a local online presence. We then implemented review generation systems through email and SMS drip campaigns to build credibility and trust. Next, we configured the CRM pipeline stages to effectively sort and manage leads, followed by the development of automation flows for lead nurturing. Once these foundational elements were in place, we launched ad campaigns using scripted video content provided by the business owner. Running Facebook ads proved highly effective, with lead generation followed by phone-based qualification delivering the best results for the client.
Results
The solution began with optimizing Google My Business, which significantly boosted the client's local online presence and attracted visits from potential leads in the area. Automated review campaigns resulted in over 300 five-star reviews on Google, enhancing credibility and trust. Within the first 90 days, more than 400 high-quality leads were generated at a cost of under $3,800, achieving a conversion rate of 6–9%. The client successfully closed 24 of these leads, generating $19,200 in immediate revenue, with an estimated lifetime value exceeding $30,000 over the following 6 to 9 months.
highlights
400+
$19,200
$30K+
60+
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