Approach

For the Google Ads campaign, we created highly targeted search ads focused on high-intent keywords such as “dentist near me,” “cosmetic dentist,” and “dental implants.” We employed precise location-based targeting tailored to the specific cities and organized ad groups around core services like general dentistry, dental implants, and cosmetic procedures. The ad copy was crafted with compelling calls to action, such as “Book Now” and “Free Consultation,” to encourage immediate engagement.

On Facebook, we designed ad creatives that featured before-and-after images to build trust and demonstrate results visually. Video ads were also produced to highlight key treatments like smile makeovers and implant procedures, providing dynamic storytelling to capture attention. We implemented retargeting campaigns to nurture users who interacted with ads but hadn’t yet converted, while limited-time offers such as free consultations created a sense of urgency that boosted response rates.

Throughout the campaign, we continuously monitored performance data to optimize conversion rates and ad strength. Budgets were adjusted to prioritize the best-performing campaigns and cities, while audience targeting was refined based on click-through rates and conversion data to maximize lead quality and efficiency.